Caesare’: “Luv Muscle” – determination and confidence
After initially having a development deal with Jive Records, and being part of the rap group O.T.G. which eventually split ways. Caesare’ Swann, also known as Caesare’ or Ray Swann, an American singer, songwriter, and composer, has bounced back. Currently working on his studio album “The Perfect Stranger”, after a period of focusing on a business career. He was drawn back to the game by his passion for music, something he has cultivated since a very young age with a family full of singers. For the past few years, artists in R&B and soul music have met a fork in the road. The two paths presented to them offer different ways to travel the ever-shifting landscape that is the modern music industry. One path—often guided by a major record label—is the pursuit of radio play beyond the bubble of contemporary urban sounds. Along this path, singers adapt to the rap-influenced sound that currently dominates mainstream R&B.
On the other path, artists are usually supported by an indie label. This direction focuses not on relevance at all costs, but instead on creative control. Both paths can be dangerous. The former risks the alienation of a singer’s core fan base, while the latter tends to forfeit exposure to the masses.
On his latest single “Luv Muscle”, Caesare’ crosses both paths with equal determination and confidence. The most ear-catching aspect of the new single is the chance to hear the Dallas, Texas-based artist during nearly every moment of this track. No features, no rappers, and no hook singers – the man dominates his own track as any respectful artist should.
“Luv Muscle” is a slow, dense and sumptuously fulfilling ode, doubling down on varied aspects of love, sex and romance. The head-over-heels passionate abandon of the track, designs an often spectacular atmosphere, which by the way is enhanced by the supporting video clip.
There are alluring sonic details spread along the verses and chorus which charm with their beauty and simplicity. Caesare’ never forces his hand by ‘over-singing’ or filling the track with too many bells and whistles. “Luv Muscle” features lush, sensual production work. This is a selling point by all means.
The standout backdrop includes slick hip-hop driven drums, clearly part of the contemporary script. Caesare’ delivers a superb performance, characterized by smooth vocals. Like the production, his vocals exemplifies the sensuality of the song. His tone is amazing. Notably, Caesare’ matches the swagger of any of his peers and contemporaries here.
We dwell in a social media-driven society that lessens attention spans and compels folks to ‘sweep and delete’ if the jam doesn’t gel in record time. To stay in the mix, artists are having to walk a tenuous tightrope, carrying their skills in one hand and enough sophistication in the other to maintain their appeal with both classic and the contemporary fans. Thanks to his ability to endure the chaos and fend off competition with the various weapons in his artistic arsenal, Caesare’ brilliantly manages to hold his own with “Luv Muscle”.
