Forever Now: Embracing Uncertainty with the Stirring Release of “What Can We Do”
In the ever-evolving landscape of alternative rock, there emerges a new force of creative energy: Forever Now. This dynamic band, which officially took form in 2019 after a triumphant victory in a songwriting competition, has steadily carved out a niche for themselves by crafting songs that are as melodic as they are meaningful. Their latest single, “What Can We Do,” released on July 19th, is a testament to their growth, evolution, and their ability to weave profound emotion into a rich tapestry of sound.
The story of Forever Now begins long before the official formation of the band. It starts with the meeting of rhythm guitarist and vocalist Filip Grajek and lead guitarist Pontus Westberg in 2017. Their shared passion for music quickly ignited a creative partnership, leading to the birth of songs that would lay the foundation for what was to come. Their early collaborations, characterized by a raw and unfiltered exploration of melody and rhythm, marked the beginning of something special.
However, it was the band’s participation in a songwriting contest in 2019 that truly set the stage for their rise. With their song “Coming to the Point – demo,” Forever Now didn’t just compete—they conquered, clinching the top spot and propelling themselves into the limelight. This victory was more than just a win; it was an affirmation of their potential and the beginning of a journey that would see them perform on local radio stations and stages, gradually building a loyal fanbase.
The years following the contest were pivotal. In late 2021, the band welcomed drummer Henry Bergman-Paul and bassist Jack Svanström into the fold, marking a significant turning point in their sound and direction. The synergy among the members was palpable, and together they began to refine and expand their musical horizons. This new lineup resulted in a series of releases that showcased a more polished, cohesive sound—songs that were not only a reflection of their collective talent but also of their unwavering commitment to their craft.
The band’s journey, like any great narrative, has been marked by changes and challenges. In late 2023, the departure of Jack Svanström opened a new chapter for the band. However, this transition was seamlessly managed with the arrival of bassist Gustav Jakobsson in early 2024. Gustav’s inclusion has not only preserved the band’s chemistry but has also injected a fresh energy into their creative process.
This renewed vigor is evident in their latest single, “What Can We Do.” The song, which has been lingering in the band’s creative consciousness for years, is a masterclass in alternative rock. Rooted in a melodic riff that has haunted the band members since its inception, the track is a sonic exploration of mood, atmosphere, and emotion. It represents a departure from their previous work, embracing a darker, more introspective tone that resonates deeply with listeners.
Lyrically, “What Can We Do” delves into the existential uncertainty of the future—a theme that is both timely and timeless. Rather than shying away from the unknown, the song encourages us to embrace it, to find solace in the unpredictability of life. The poignant lyrics, delivered with Filip’s emotive vocals, are underscored by Pontus’s intricate guitar work, Henry’s dynamic drumming, and Gustav’s driving basslines, creating a soundscape that is both haunting and hopeful.
Forever Now is a band that refuses to be pigeonholed. Their music is a reflection of their diverse influences, ranging from the melodic sensibilities of classic rock to the energetic drive of modern alternative, all while maintaining a sound that is uniquely their own. “What Can We Do” is not just a single; it’s a statement—a declaration of the band’s intent to push boundaries and to evolve with each new release.
As they continue to write and produce new music, Forever Now is poised to make an indelible mark on the alternative rock scene. Their upcoming live performances are highly anticipated, offering fans the opportunity to experience their music in its most raw and powerful form. For a band that has always prioritized substance over style, these shows are expected to be an immersive journey into the heart of their artistry.
In “What Can We Do,” Forever Now has crafted a song that speaks to the uncertainties we all face, yet does so with a sense of purpose and resolve. It’s a track that lingers in the mind long after the final note has faded, much like the riff that inspired it. As they look to the future, Forever Now is a band that understands that while we may not always know what lies ahead, there is always power in embracing the unknown with open arms and an open heart.
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