JonPaul Wallace Finds Opportunity In Even The Rudest Comments To Promote His Newest Single “Heartbeat”

Detroit musician, JonPaul Wallace, may have just figured out a solution and strategy to combat cyberbullying. “Cyberbullying is bullying that takes place over digital devices like cell phones, computers, and tablets. Cyberbullying includes sending, posting, or sharing negative, harmful, false, or mean content about someone else.” (https://www.stopbullying.gov/cyberbullying/what-is-it).

But hold up. It appears this twenty something popstar has stumbled upon a solution. In fact, thanks to his haters, JonPaul’s daily streams on his new single “Heartbeat” have increased 100% since the trolling began. His followers are also grew by 5.3%. Like many creators JonPaul has been using Instagram reels to grow his following. Recently he jumped on a trending internet “Try Not to Laugh Challenge.” The reel includes random silly sounds, including a farting sound, intended to make people laugh. And it was due to that sound that JonPaul started laughing and lost the challenge. That simple video of him participating in the challenge went viral accumulating over 4 million views. With those views came an influx of condescending and rude comments.

“I’ve always engaged with everyone who engages with my posts. But I’ve never experienced such a wave of angry people…and I really didn’t expect that laughing at a fart noise could be the thing to generate so much negativity,” explains JonPaul Wallace.

Stumped at first, JonPaul saw an opportunity buried within those negative comments. He decided to stay true to his routine of responding to those who engaged his post by responding to every comment, well over 500. JonPaul did so unapologetically. He saw it as a way to promote his newest single “Heartbeat”.

“I had over 500 comments and I individualized my response to each and every one of them and directed them all to check out my newest single Heartbeat that’s available on all platforms via the link in my bio,” JonPaul states. “My intent was just to respond in a funny, not negative way, and this was a harmless response. What blew me away was that it worked in my favor,” he concludes.

The response from the trolls to his strategy was all over the place. Some commenters doubled down on their negativity, others changed and softened their tone, and many liked the new song. All in all, JonPaul’s strategy was both harmless and humorous and could be a solution for creators or anybody experiencing cyberbullying. Even the trolls could use a good laugh.

In the process, JonPaul has cultivated 7 Tips to Combat Cyberbullying:

Understand who you are engaging with online. Most likely the person going out of their way to leave rude comments, is struggling with their own situation. (I learned that from Gary Vee).
Detach yourself emotionally – it’s just a comment. You can always delete it.
Figure out how to make this work for you. What do you want to draw attention too? This can be as simple as kindly asking each rude commentator to follow you.
Once you decide what you want to promote, you must commit that response consistently regardless of how negative their comment is.
Don’t allow yourself to get caught up arguing with internet trolls. It’s a waste of your energy and talent.
Reframe the way you look at negative comments because each one can help you reach more people. However, don’t go looking for controversy because that can backfire.
Be relentless with positivity and the trolls will eventually exhaust their negative energy.

For those still living under a rock, JonPaul Wallace is a singer-songwriter from Detroit, MI. His style blends modern pop and hip/hop sounds with the Motown soul of his hometown. JonPaul’s career got its jumpstart at age 17 when he rewrote the lyrics to Lukas Graham’s “7 Years” and convinced his high school administration to let him sing it at his high school graduation. The video of that performance went viral and accumulated more than 20 million views across all platforms. JonPaul’s latest single “Heartbeat”, which was created in collaboration with Matt Geroux and Frankie Jason Turner, speaks of a distressing moment in the singer-songwriter’s life due to losing someone. It is an affliction that he has since, overcome.

JonPaul has gained real maturity in the style of his performances, and this new record is an absolute testament to that. His artistic dominion is without doubt his endless-octave voice, which can be smooth as silk one moment, and sharp enough to cut through a diamond, the next. JonPaul’s performance on “Heartbeat” is able to fill your ears with honey, while it tears your heart out at the same time. His extraordinary voice and interpretive abilities draw out the feelings from song, animating it with life.

JonPaul lets the flag of his skillset fly high on “Heartbeat”, with breathy, melodramatic falsettos that are at once soothing and vulnerable, before becoming powerful and soaring enough to shatter the glass windows of a skyscraper two blocks away. Underneath, the music bubbles and throbs with a banging beat and shimmering keys, which add to the captivating aura and intoxicating mood of the recording. Mixed and mastered by Pablo San Martin, “Heartbeat” is an instant classic for JonPaul Wallace, and an exciting new chapter in the evolution of his career.