The Swift Kicks Verano Redefines Holiday Magic with “Let It Snow 7.0”
When Prince Devin Michael Paris, better known as The Swift Kicks Verano, steps into the studio, you can be certain of one thing: he’s about to redefine the rules. His latest single, “Let It Snow 7.0,” is a testament to his artistic vision, blending heartfelt intimacy, genre-fluidity, and timeless holiday cheer into a piece that resonates far beyond the season.
Raised near Orlando, Florida, and now splitting his time between Los Angeles and New Jersey, Verano’s journey has been anything but ordinary. A multi-talented force in music and entertainment, he wears many hats: R&B, Soul, Hip-Hop, Pop, Rock, and Country singer, songwriter, rapper, actor, director, and record producer. His vocal range, spanning from resonant baritone to angelic soprano, and his uncanny ability to infuse passion into every note set him apart in an industry saturated with sameness.
A proud alumnus of Rutgers University, where he studied Communication, Music, and Theatre Arts, Verano has used his diverse life experiences — including his years as a Division I football player until sidelined by injuries — to fuel his creative pursuits. His mantra, “You have to be so amazing that they can’t ignore you,” is not just a motivational quote but the very ethos of his music and life. Swift’s third release, “Let It Snow 7.0,” is not a cover of the beloved holiday classic—it’s an original steeped in personal meaning and seasonal romance. For the first time, Verano incorporates his guitar playing into the song, creating a soundscape that’s both raw and refined.
“I kept the vocals completely raw, with no effects on purpose,” Verano explains. “It makes the track more intimate and impactful. It’s something you can play while cuddling, decorating a Christmas tree, or even as the backdrop to a quiet, snowy evening.” The choice to strip the production of unnecessary embellishments allows the listener to focus on the interplay between his emotive vocals and the guitar’s tender melodies. The result? A track that feels profoundly human—intensely vulnerable yet remarkably polished.
Unlike traditional holiday tracks that often rely on overly glossy production, “Let It Snow 7.0” seamlessly merges diverse elements: Acoustic Warmth – The guitar serves as the emotional anchor, grounding the song in organic, heartfelt simplicity. Minimalist Sophistication – The rawness of the vocals adds an intimacy rarely found in holiday music, making listeners feel as though Verano is performing just for them. Romantic Undertones – At its core, the song is a love letter, not just to the season but to the moments shared with loved ones during this special time of year.
What makes “Let It Snow 7.0” so exceptional is its versatility. Whether you’re sipping cocoa by the fire, wrapping gifts, or savoring a quiet snowfall, this track adapts to the mood. Its understated yet passionate delivery creates an atmosphere of cozy elegance that enhances every holiday moment.
Beyond its immediate appeal, the song serves as a reflection of Verano’s artistic ethos: pushing boundaries while staying true to the heart of the music. “Let It Snow 7.0” stands as a bold reminder of what holiday music can achieve when approached with authenticity and innovation. It’s festive without being saccharine, intimate without being overly sentimental—a perfect embodiment of Verano’s unique artistic signature.
For fans of R&B, Soul, and genre-bending music that feels as personal as it does universal, “Let It Snow 7.0” is a must-add to your holiday playlist. This season, let The Swift Kicks Verano’s holiday magic sweep you away into a world where tradition meets innovation, and heartfelt simplicity reigns supreme. “Let It Snow 7.0” is an experience, a memory, and a mood that lingers long after the final note fades. Stream it now on all platforms and make it the soundtrack to your winter wonderland.
